: Legacy channels like BanglaVision and Somoy TV remain popular for news and dramas (natoks), though viewership patterns are increasingly shifting toward their digital YouTube counterparts.
The biggest disruption is coming from a new generation of content creators who are bypassing traditional media altogether and building their own audiences online. The numbers are staggering: the category "Entertainment" dominates the list of top YouTube channels in Bangladesh, with the top channel in this category boasting nearly 25 million subscribers. These creators are not just supplementing traditional entertainment; they are defining it for a new generation.