A sustainable digital career requires diversification. Cara Caru uses a classic sales-funnel approach, employing mainstream social platforms to generate awareness while reserving exclusive content for premium networks. 1. Top-of-Funnel Discovery: Instagram and TikTok
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She spent her last savings on a can of Pepto-Bismol-pink paint and coated one wall of her studio apartment. She bought pink sheets. She bought pink lighting gels. A sustainable digital career requires diversification
She utilizes platforms like Instagram for professional, yet enticing, photoshoots and short-form video content. These platforms act as teasers for her premium content. Twitter (X) is commonly used for direct interaction, personality-driven updates, and linking to her paid platforms. and linking to her paid platforms.