Ramaswamy and Namakumari have made significant contributions to the field of marketing management. Their book provides a comprehensive framework for understanding marketing concepts, strategies, and practices.
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Executing strategies related to product, price, place, and promotion (the 4Ps) tailored to the local environment. Executing strategies related to product, price, place, and
From strategic planning and consumer insight gathering to execution, digital transformation, and marketing audit control, the book covers the entire spectrum of a product or service lifecycle. Core Frameworks and Concepts Covered in the Book Executing strategies related to product
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