With the rise of generative AI, how do we know if that leaked voicemail is real? A deepfake video of a celebrity saying a slur could go viral, cause a riot, tank a stock price, and be debunked three days later—after the career is destroyed. Scandals will no longer be about truth; they will be about velocity.
: Scandals like tax evasion or sexual harassment often lead to "endorsement crises," causing brands to swiftly distance themselves to protect consumer "purchase intention". 4. Public Consumption Motives celebrity scandals
Despite the finality implied by "cancel culture," a celebrity scandal rarely marks the permanent end of a career. Reputation rehabilitation has become a multi-million-dollar industry. Public relations firms specializing in crisis management employ sophisticated strategies to rebuild shattered images. With the rise of generative AI, how do