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Understanding the book’s authority begins with its author. (Marquette University) is a distinguished academic with extensive experience in both India and the United States. Currently a Professor of Information Systems at XLRI’s Delhi‑NCR campus, he has served as Director of the Marian International Institute of Management in Kuttikkanam, Kerala, and earlier as Director of the Xavier Institute of Management (XIM) in Bhubaneswar. Dr. Joseph has also taught at Marquette University in Milwaukee and St. Joseph’s University in Philadelphia, bringing an international perspective to a textbook that remains firmly rooted in the Indian context.
