Billions of dollars raised for research, standardizing early mammogram screenings, and destigmatizing the physical realities of post-mastectomy bodies. The Trevor Project & "It Gets Better"
What started as a grassroots phrase by activist Tarana Burke became a global phenomenon in 2017. By sharing stories of sexual harassment and assault on social media, millions of women and men exposed the systemic nature of abuse. Billions of dollars raised for research, standardizing early
Changing the world through awareness does not require a massive corporate budget. Individual actions collectively build the momentum needed for systemic shifts. For Individuals Changing the world through awareness does not require
You don’t need a million-dollar media budget to run an awareness campaign. You just need a listening ear. You just need a listening ear
When someone shares their survival story, center their comfort. Avoid offering unsolicited advice or questioning their timeline.
How do you know if your campaign of survivor stories is working? Vanity metrics (views, likes, shares) are not enough. True impact is measured in behavior change.