By the 16th to 18th centuries (Nayaka period), the focus shifted from "sacred" love to "profane" or secular human desire. Genres like Viṟaliviṭu Tūtu
The genre has also gained recognition in academic circles, with scholars exploring its significance in the context of Tamil literature and culture. The study of Tamil kama kathai has become an important area of research, reflecting its ongoing relevance in understanding human relationships, social norms, and cultural values. tamil kama kathai