2005 - Your Mine Ours

You saw this film when you were between 8 and 14 years old. You remember one specific scene: the paintball fight, the tuna casserole disaster, or the little girl whispering creepy truths. You cannot remember the title, but you remember the concept : your kids, my kids, our kids . You typed the concept into Google. Welcome home.

The paper leverages the well-documented "Compromise Effect." This phenomenon suggests that when consumers are faced with options ranging from extreme (e.g., very high quality/high price vs. low quality/low price), they tend to prefer the middle, "compromise" option because it feels safer and minimizes the risk of making a bad choice. your mine ours 2005