Those familiar with the Rafiq family describe Sona’s father as a respected figure in the local Manchester Pakistani community —known not just for his business acumen but also for his involvement in community welfare, including charity work during Ramadan and support for local mosques.

: The business primarily manages the wholesale trade, import, and export of premium Pakistani grains, with a heavy emphasis on Basmati rice and related agricultural goods. 2. The Mechanics of the Agri-Export Business

Her in-laws have become beloved figures among her followers. They are often seen attending Sona’s photoshoots and events, cheering her on. Her husband, Taha Memon, is her business partner, and together they have built Dawat into a recognized brand.

Sona has openly shared her close bond with her in-laws, particularly her (father-in-law) and saas (mother-in-law). This relationship is so heartwarming that it has become a notable part of her public persona. The most viral moment that showcased this was a TikTok dance challenge video Sona posted of her in-laws. In the caption, she sweetly referred to her father-in-law as "Pablo," a term of endearment that has stuck and resonated with her audience.

Who is the man behind the scenes? And what was his profession that allowed Sona to pursue her dreams?