Currently, Olya Zalupkina is most active on Telegram (where she posts unhinged voice notes at 4 AM) and Instagram (under the handle @oz_reallife). Her engagement strategy is anti-marketing. She rarely posts sponsored content, and when she does, it is for bizarre products like "Soviet-era dental floss" or "cigarette-lighter keychains that look like tiny Kalashnikovs."

Olya Zalupkina's entertainment choices are diverse and reflect her outgoing personality. She is an avid traveler and enjoys exploring new destinations, often sharing her travel experiences and tips with her followers. Her favorite activities include hiking, trying new foods, and attending music festivals.

Olya Raskina , a professional windsurfer and Red Bull athlete who runs international multi-sport clinics.