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Between 2007 and 2014, the industry saw the rise of the "middle-class hero." Movies like Mee Shivajiraje Bhosale Boltoy (2009) introduced mass entertainment with a social message. The industry learned to balance the raw realism of Natarang (2010) with the comedic timing of Duniyadari (2013).
Content is no longer restricted to Maharashtra. The vast diaspora across the US, UK, Gulf countries, and Australia forms a lucrative subscriber base for Marathi media houses.
Sairat (2016) broke all records, proving a Marathi film could cross the ₹100 crore mark.
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