Many practitioners initially argued that the laws of loyalty and penetration only applied to fast-moving consumer goods (FMCG) like sodas or soap. Part 2 dismantles this myth. Through extensive data analysis, the authors prove that services, banking, business-to-business (B2B) sectors, and luxury categories follow the exact same buying patterns. 2. Deep Dive into Category Buyers
Offering the right pack sizes, variants, and portfolios that match the buying occasion. how brands grow part 2 epub
The book is divided into three main sections. Many practitioners initially argued that the laws of
A (like the Law of Double Jeopardy). A comparison between Part 1 and Part 2. the authors prove that services
