YouTube remains a staple of Indonesian digital life. The platform hosts a massive variety of content, ranging from high-production talk shows to casual daily vlogs.

Independent production houses create high-quality romantic comedies and dramas directly for YouTube, bypassing traditional TV networks.

Indonesian music videos and movie trailers have also gained significant popularity on YouTube and other online platforms. Many Indonesian music videos have been viewed millions of times, with some of them becoming viral hits. For example, the music video for "Satu Tahun yang Berlalu" by Seventeen has been viewed over 100 million times on YouTube.