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The Business of Entertainment: Monetization and Social Commerce

For years, Korean content has been the undisputed king of Asian entertainment in Indonesia. However, 2025 marked a turning point. An MPA report found that in Q4 2025, Indonesian original content “reached parity” with Korean content, with both capturing a 30% share of premium VOD viewership and reaching 47-48% of users. This significant milestone indicates that local stories are now competing directly with and matching the popularity of international hits, a shift driven by improved quality, stronger distribution, and growing audience confidence in local storytelling. a shift driven by improved quality

: The epicenter of trends, pop music discovery, and short-form comedy. Indonesia boasts one of the largest active TikTok user bases in the world. pop music discovery