The most widely accepted origin of this code traces back to a group of high school students in San Rafael, California, in 1971. Calling themselves "the Waldos," they would meet at 4:20 p.m. to search for a hidden cannabis crop. "420" became their shorthand for the plan, and over time, it spread as a discreet code among cannabis enthusiasts, particularly within the Grateful Dead community.

The Evolution of Entertainment Content and Popular Media: Shaping Culture in the Digital Age

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