Rokeach M. -1973-. The Nature Of Human Values. New York Free Press Fixed File

They are not innate but are acquired through social interaction and cultural upbringing.

A comfortable life, a exciting life, a sense of accomplishment, freedom, happiness, inner harmony, pleasure, self-respect, social recognition, and wisdom. They are not innate but are acquired through

Rokeach defined a value as “an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state.” a exciting life

Rokeach posited that the relationship between the two is functional. For instance, if "A World at Peace" is a high-ranking terminal value, an individual might rank "Helpful" or "Forgiving" highly as instrumental values to achieve that end. a sense of accomplishment

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