An Indian wedding is not a 30-minute ceremony; it is a 3-to-7-day production involving choreographed dances (Sangeet), caterers, designers, and astrologers. The industry is worth over $50 billion.

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To succeed in this niche, you must do one thing: Don't look for India. Look for the Indias —plural.

Viewers are obsessed with the simplicity of rural life, traditional outdoor cooking, and joint-family dynamics.

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