In an interview with a Hong Kong newspaper, the site's name was described as playing on the notion that the women featured are not professional porn stars but "plain girls" one might encounter on the street. The site's "magic" was said to lie in the build-up, allowing viewers to see a different side of the featured girls. As part of the Mofos network, which is a major subdivision within the larger MindGeek empire (the world's largest producer of adult content), IKnowThatGirl had immense resources behind it.
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