The esports industry in China and South Korea reached levels of viewership comparable to traditional sports, with hundreds of millions tuning in for live events. Representation and Soft Power

The year 2021 was a historic period for Asian media, characterized by record-breaking streaming numbers and unprecedented mainstream validation. The K-Wave (Hallyu) Dominance

By 2021, audiences were suffering from "doomscrolling" fatigue. Enter the rise of and variety shows that felt like a warm hug.