The brand's cleverest move, however, might be the "Gino Truly Cares" advert. This 50-second spot, which has been airing for years, is as beloved as the product itself. It features a gentle, piano-led song that viewers found themselves humming after just one or two watches.
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He records the sharp "tink" of a spoon against a metal pot for the percussion. He layers a soulful, highlife-inspired bassline that mimics the steady heartbeat of a busy market. When the vocalist finally sings "Gino," it isn't a brand name anymore—it’s an invitation to the table. The brand's cleverest move, however, might be the
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