A career cannot rely on one platform (e.g., TikTok) because bans and shadow bans are common.
Creators retain a significantly higher percentage of their sales compared to traditional studio contracts.
On May 6th, a creator with 10k loyal followers out-earned a creator with 1 million "ghost followers." The algorithm does not care about your soul. But people do.
The modern creator cannot afford to rely on a single platform. A robust distribution strategy balances long-form anchor content with short-form discovery content to maximize reach and stability. Long-Form Anchors (YouTube)