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Lust’s strategy for distributing The Good Girl was as revolutionary as its content. At a time when the adult industry guarded its content behind paywalls, she released the film online for free under a Creative Commons license. This act of radical openness transformed the short into an internet phenomenon. Word spread through blogs and early social media, and soon, The Good Girl had been downloaded nearly in just a few months. It was, as one commentator notes, the first major porn film released under a Creative Commons license.

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After an encouraging conversation with a more sexually free-spirited friend, Alex decides to step outside her comfort zone. Lust’s strategy for distributing The Good Girl was