Ben Settle - Email Players 1 - 15 ((full)) -

In the first few issues, he establishes that the Email Player is not a passive broadcaster. The average marketer views email as a necessary evil—a tool for spamming offers or a chore to be managed. Conversely, the Email Player views email as the central nervous system of their business.

"The tester is someone who constantly experiments and tests new strategies," Ben said. "They're always trying new subject lines, CTAs, and email copy to see what works best. They're data-driven and always optimizing." Ben Settle - Email Players 1 - 15

: Early subscribers received this physical guide, which details the exact auto-responder sequences used to "warm up" new leads into high-ticket buyers. Why these early issues matter today: In the first few issues, he establishes that