: Recognize that many images in media are digitally altered and do not reflect reality. Curate your social media feed by unfollowing accounts that trigger self-doubt. Practice Body Neutrality
Historically, mainstream wellness functioned as a rebranding of diet culture. Marketing campaigns sold smoothies, supplements, and fitness memberships using the underlying promise of weight loss and physical perfection. This standard equated thinness with health and moral superiority, leaving many feeling excluded, anxious, and deeply disconnected from their bodies.
Many corporations co-opt the language of body positivity without making structural changes. For example, a brand may use plus-size models in ads but not stock those sizes in stores, or promote body acceptance while selling weight-loss suppressants.
Unfollow social media accounts that trigger body dissatisfaction, use guilt-based marketing, or promote restrictive lifestyles. Follow diverse body types and creators who focus on holistic health.