Social media and online platforms have become significant in promoting and discussing fashion trends, including modest fashion. They offer a space for individuals to share their styles, for influencers to promote modest fashion brands, and for consumers to discover new trends and products.
The term "jilbab" refers to a type of headscarf commonly worn by many Muslim women as a symbol of modesty and faith. In recent years, there has been a growing trend of individuals expressing their personal style and cultural heritage through fashion and social media. The "jilbab hitam" or black jilbab, in particular, has gained popularity among some young women as a way to showcase their identity and sense of style.