Effective campaigns avoid tokenism. They do not merely use a survivor as a marketing prop; they involve them in the planning, messaging, and execution stages. Authentic storytelling requires giving survivors agency over how their narratives are framed. 2. Clear Calls to Action (CTAs)
For the organizations reading this: stop looking for a gimmick. Start looking for a truth. Find the survivor who is ready to speak, support them ethically, and then get out of their way.
The digital landscape has democratized advocacy, giving survivors direct access to global audiences without needing traditional media gatekeepers.
Targeting LGBTQ+ youth experiencing suicidal ideation, these campaigns utilized short video testimonials from adults sharing their stories of surviving adolescence.
Note: RapeLay is an X-rated game and is prohibited in many jurisdictions due to its graphic depiction of sexual violence.
